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Virginia’s highway rest areas soon could have paid sponsorships, advertising, more vending machines and other services for travelers.
Gov. Bob McDonnell announced last week that the state is soliciting bids from private firms for a program that would help defray the cost of operating and maintaining the state’s 42 highway rest areas. One of them is in Carroll County on Interstate 77 at the North Carolina state line.
The program has been dubbed Sponsorship, Advertising and Vending Enhancement, or SAVE.
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