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FRIES — Oral-B has gone to the far reaches of the United States to visit locations named “Manual Road” to promote its fall marketing campaign, which is intended to encourage manual toothbrush users to switch to its new product, the Deep Sweep electric toothbrush.
The company visited Manual Roads in Erath, La.; Bainbridge Island, Wash.; and Standford, Ky.; before making their fourth stop at Manual Road in Fries on Aug. 17.
The nationwide “WOW Experiment” tour is also a chance to film locals for the product’s new commercial.
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