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FRIES — Oral-B has gone to the far reaches of the United States to visit locations named “Manual Road” to promote its fall marketing campaign, which is intended to encourage manual toothbrush users to switch to its new product, the Deep Sweep electric toothbrush.
The company visited Manual Roads in Erath, La.; Bainbridge Island, Wash.; and Standford, Ky.; before making their fourth stop at Manual Road in Fries on Aug. 17.
The nationwide “WOW Experiment” tour is also a chance to film locals for the product’s new commercial.
A block party was held on a lot at the end of Manual Road, and locals attended the event to see what the buzz was about. Visitors were treated to a variety of games, musical entertainment and food from The Galax Smokehouse.
Christin Miller of Oral B pointed to a booth at the corner of the clearing. “People are led to that tent, where they are filmed as they try out our new brush.” She pointed to a tent a few feet away. “There, they are interviewed briefly about their experience.”
Under the tent, an elderly gentleman scrubbed his teeth over a sink with a clean, new toothbrush while cameras captured his pleased reaction.
“I’ve used electric toothbrushes like this before, but none of them had this kind of sweeping motion before,” he said. “It was invigorating!”
Miller confirmed that a selection of the filmed reactions will be used to market the toothbrush in a television commercial.
There were a total of 100 free brushes available for giveaway.
Oral-B also gave back to the community through a donation to the Carroll County Department of Tourism.
It is unknown when the commercial featuring local residents will air.