Heavy equipment auction could be Carroll's largest ever

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Sale of DLB Construction equipment could bring $5 million

By Christopher Brooke, Reporter

HILLSVILLE — Ritchie Bros. Auctioneers will put at least 200 lots of heavy construction equipment on the block at an Aug. 14 sale at Wildwood.
The auction company welcomes more consigners, but the majority of the lots, 180, come from DLB Construction in Hillsville.
Owner Don Branscome selected Ritchie Bros. for the auction based on their wide marketing campaigns and international reach when it comes to sales.


Ritchie Bros. will send out thousands of brochures both domestically and overseas.
“It’ll probably be the biggest auction to happen in this county,” Branscome said. “A sale like this, you don’t depend on locals — there will be some locals who come and bid on smaller stuff, pickup trucks and stuff like that.”
A farmer might want to buy a flatbed truck, for example.
A recent Ritchie Bros. auction in Rocky Mount had a total of 928 bidders, counting both on-site and online participants, with several from the other side of the world — including Australia, Hong Kong and Japan.
“Ritchie Bros. is the world’s largest industrial auctioneer,” according to information on the company’s website. “From humble beginnings we’ve grown to serve equipment buyers and sellers all over the world.”
Branscome’s goal is to realign equipment, raising funds from older items to buy new replacements, he said.
“I just got a lot of equipment around I wasn’t using,” Branscome said. “You’ve got to keep good equipment.”
Inventory to be auctioned includes crawler tractors, loaders, excavators, dump trucks, trenchers, directional drills, backhoes and drum rollers.
A particularly big ticket item is the 110-ton crane that goes for $742,000 new.
In a place where going to auctions is a popular pastime, Branscome expects a lot of people to turn out.
He also believes that prices will fluctuate, like with other auctions.
“There’ll be some bargains out there and some things will go higher — that’s just the way auctions work,” he said.
Ritchie Bros. officials believe this auction will bring in a big result, said John Fairley, regional sales manager.
“I would expect this auction to be somewhere north of $5 million once it’s all said and done,” he said.
Of the estimated 800 to 1,000 potential bidders, Fairley said up to 60 percent will bid online, meaning there could be around 300 to 500 participants on-site.
Equipment will be consigned from the region, including North Carolina and West Virginia. Items for sale have already begun arriving on the site for the previews.
The auction is open to the public, and Fairley expects the sale day to be fun.

Ritchie Bros. has posted information about the Hillsville auction on its website at www.rbauction.com/heavy-equipment-auctions/hillsville-va/.