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Love is set to pop up all over Virginia in many different and unexpected places as part of a new effort by the state tourism office to share the message that love is at the heart of every Virginia vacation.
Galax is one of only 11 destinations across the state chosen by the Virginia Tourism Corporation (VTC) to create a giant LOVE artwork to bring more family travelers to Virginia.
The city’s LOVE artwork will be unique and honors Galax’s tradition of old-time and bluegrass music.
Galax’s artwork consists of 24 fiddles that are framed in boxes that represent a fiddle case. The artwork will be mounted on a brick wall in the center of the historic downtown, at the corner of Main and Grayson streets.
The artwork will be unveiled Saturday at 11 a.m., during the annual Galax Leaf & String Festival.
In April, VTC announced a new program to reimburse localities and tourism destinations that create a local LOVE artwork to promote the best attributes of the destination as part of the Virginia is for Lovers campaign. Each artwork will become an instant photo op where visitors will travel to take a picture and share with loved ones on social media.
Visitors are encouraged to visit the Galax Fiddle Love artwork, take a picture and post to Facebook.com/VirginiaisforLovers or on Twitter and use the hashtag #LOVEVA.
Galax will join sites including Virginia Welcome Centers, Kiptopeke State Park, Veritas Vineyards, Heartwood and Cardinal Point Winery as places where LOVE has popped up in Virginia.
“Virginia is for Lovers is about love — pure and simple — and has been for more than 40 years,” said Rita McClenny, interim president and CEO of the Virginia Tourism Corporation. “The LOVE artwork promotes Virginia as an ideal destination for families looking to completely connect on a Virginia vacation.”
A complete list of LOVE artwork locations across the state can be found at Virginia.org/LOVE.
The VTC’s traveling LOVE artwork, which is 16 feet long and more than six feet high, has made stops at Virginia Welcome Centers, attractions and localities throughout the state. It has become a favorite photo opportunity wherever it has gone.
Tourism is an instant revenue generator for Virginia. In 2010, tourism generated $19 billion in revenue, supported more than 204,000 jobs and provided $1.3 billion in state and local taxes, according to the VTC.
• Visit www.Virginia.org to learn more or call 1-800-VISITVA to request a free Virginia is for Lovers travel guide.