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Family Dollar officials plan to open a new store on U.S. 52 in Cana before the end of the year, a spokeswoman said in response to questions from The Gazette.
Plans for the store have been filed with the Carroll County building official’s office, and Bryn Winburn, company PR manager, believes that the construction of the new location will begin soon.
“We do plan to open a store in Cana later this year,” she responded in an e-mail. “This store will be approximately 8,000 square feet and will employ eight to 10 team members.”
Noting there are other Family Dollar stores in nearby Hillsville, Galax and Mount Airy, N.C., Winburn said there’s nothing unusual about that.
“We are a neighborhood store and serve the needs of the families in the immediate vicinity of our stores,” she said. “It’s not uncommon to have Family Dollar stores within a mile or two of one another.”
Asked if the company considered the volume of traffic that uses U.S. 52 on a daily basis, Winburn responded, “I can tell you that Family Dollar utilizes sophisticated modeling software to help determine where to put stores. Our goal is to open stores in neighborhoods and communities to help serve the families in that immediate area.”
Company information identified its core customer as a “female head of household in her mid-40s making less than $40,000 per year.”
Family Dollar has more than 7,000 stores in the nation with 50,000 employees. The retail chain had $8.5 billion in sales and $388 million in earnings in 2011.
The North Carolina-based company opened 300 stores in 2011 and has plans to launch 450 stores this year, including the one in Cana, Winburn said.