Wanted — communities to pitch in with the celebration of the 75th anniversary of "America's Favorite Drive."
Reward — millions of revelers spending billions of dollars along the 29 counties that "world-class asset" the Blue Ridge Parkway runs through.
On a normal year, an estimated 20 million visitors to the 469-mile-long scenic road create a $2.3 billion economic impact in Virginia and North Carolina.
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